Customer Satisfaction Survey of Big 4

CFOs Dish On the Big Four - CFO

That being said, one Big Four firm emerged as the clear favorite, with 67% of its clients saying they typically recommend it to others: PricewaterhouseCoopers. The lowest-rated firm was KPMG, with 54% of clients saying they would recommend it. Ernst & Young and Deloitte were recommended by 61% and 58% of clients, respectively.

Runner ups:

Still, the Big Four are likely to stay the Big Four, at least for now. While only 5% of respondents said there is no viable alternative to them, few other audit firms received a widespread approval rating. Grant Thornton was considered the top alternative by 32% of respondents, with BDO a distant second.