２００５年のお勧めのビジネス関連の本

SmartPros社のニュースレターからです。

http://accounting.smartpros.com/x51052.xml

Gary Cokins, an expert in advanced cost management and performance management systems at The SAS Institute Inc., also selects The FIVE Dysfunctions of a TEAM as his favorite book read this year.

Jack Ciesielski, author of the popular blog The Analyst's Accounting Observer, enjoyed The Business of America (Walker & Company, 2001) by John Steele Gordon for its "quick, short histories of dramatic moments in American businesses" and the author's "engaging story-telling style."

Marcus endorses The Tipping Point: How Little Things Can Make a Big Difference (Back Bay Books, 2002) -- just released in paperback and currently on Amazon's bestseller list -- and the marketing guide Positioning (2000).

Ron Baker, author of The Firm of the Future (Wiley, 2003) and the forthcoming Pricing on Purpose: Creating and Capturing Value (Wiley, Feb. 2006), recommends this year's After Enron: Lessons for Public Policy (Rowman & Littlefield Publishers), edited by William A. Niskanen. "This book is the only one I've read that offers meaningful ideas on accounting and auditing reforms, such as the innovative idea of having the stock exchanges select which accounting standards its companies should be required to follow," says Baker. "The book argues not only for PCAOB's elimination, but also repealing the incredibly wasteful Sarbanes-Oxley Act. This book is very deep, grounded in solid economic theory, and unfortunately -- but not surprising -- I've never seen anyone in the mainstream accounting press mention any of the ideas it contains."